Katie Lane was determined to step into the market with a fully realised, professional presence. When we met, Katie already carried a clear vision for her brand. Together, we explored the nuances of her brand personality and refined her positioning, creating a strong foundation for a modern and cohesive identity.

Katie’s work brings together classic elegance with a fresh, contemporary sensibility, resulting in interiors that feel refined, warm, and deeply considered.

Based on this vision and style, I crafted a modern brand identity that reflects her aesthetic and values. The project also included thoughtfully designed print collateral to ensure her brand feels consistent, tactile, and professional across every touchpoint.