Anna Chaplin, a Zürich-based personal trainer and movement educator, is transforming her passion for holistic fitness into a modern, empowering brand. Her approach blends strength training, fluid mobility work, and simple, realistic nutrition designed for busy women in their 30s. Rooted in her tagline “Live Breathe Fitness” the brand aims to help women feel strong, confident, and connected to their bodies from the inside out. The visual identity should be clean, warm, and contemporary—reflecting balance, vitality, and everyday sustainability.

The project encompasses a full brand identity, print collateral, digital assets, and a user-friendly website that clearly communicates Anna’s values and expertise.

The goal was to create a vivid & memorable presence that supports Anna’s growth, increases visibility, and inspires active women to begin or deepen their fitness journey.