Bianca Levan

Hand-cut Paper Art

BRANDING + PRINT DESIGN + WEB DESIGN

Bianca is a visual artist based in San Francisco, specializing in the intricate and delicate art of paper-cutting. Transitioning from a corporate career to pursue her artistic passion, Bianca has established her own studio, gaining recognition from both local and national galleries for her unique artistic practice.

Bianca reached out to me to work on her new branding and an engaging website that would serve as a comprehensive digital portfolio. Additionally, the design extended to digital and print materials to enhance Bianca's representation in galleries, ensuring a consistent and captivating showcase of her unique paper-cutting art across various mediums.

Moodboard photos: Usplash, Bianca Levan, Takumi Documentary

Design Direction: Precision, Light, and Texture

This moodboard unfolds the story of an artist who invites us into her creative journey. She is a storyteller, revealing the depths of the unconscious and the language of symbols. Each element becomes a point on a visual map, holding our gaze. To truly understand, we must give it time—allowing ourselves to sink into the process, to follow the emotions as they rise and shift.

The photography captures both the artistic gesture and the quiet precision of choice. Guided by intuition and grounded in a strong foundation of design principles, the artist shapes her work with care. The atmosphere emerges through images of black papercuts, the delicate grain of paper, and its subtle glow as each piece takes form—bathed in the soft sunlight of her studio.

Colour Palette

The colour palette is composed of Light Metropolitan, serving as a neutral coulour, recalling the natural paper tones. Primary colour is Old Paper, which blend together with the skin tones to show the bodily aspect of the creations. This combination aims to build a warm and welcoming atmosphere, avoiding popular white backdrops for the artistic portfolios. Instead of quite cold and flat black in the colour palette is a warm dark charcoal, referring to a drawing charcoal, Bianca uses to sketch. It is invariably dark gray to black. Black paper of Bianca’s works, is never truly black as well, when we look at it.

LOGO

Bianca`s logo is constructed on her artwork elements to give an instant feeling of the style and connect us with her artistic world. The mountain is a important motif in Bianca’s world, of a strong symbolism.

There is dualism incorporated in the logo to show the day and night and cycles of life that Bianca shows in her works.

Next to main stacked logo, there is a horizontal version with the logo icon on the left and a submark with artist’s initials and an oak twig with leaves, also taken from Bianca endeavour.

Typography

Print Design

Website designed with new branding, comprised of 7 pages with the main focus on Bianca’s reach portfolio presentation, events and large About page. The individual works in portfolio are also linked to the shop, if they are available for sale.

You can visit Bianca’s website and see my branding application here.

WEB design

Other BRANDING PROJECtS

Branding for Körperkultur - a social club for women